PRACTICE 01 · U.S. MARKET SIZING & FORECASTING
U.S. Market Sizing, TAM/SAM/SOM & 5-Year Demand Forecasting.
We build reconciled top-down and bottom-up U.S. market sizing models (TAM, SAM, SOM) and 5-year scenario forecasts that isolate true addressable demand from category overlap.
The Commercial & Capital Allocation Decisions This Supports
Corporate strategy teams, B2B product leaders, and institutional investors commission a dedicated U.S. market sizing study when headline category figures are too broad or double-counted to justify a major resource commitment.
Whether sizing a new product tier, validating a 5-year operating plan, or underwriting a commercial acquisition, our models separate theoretical firmographic counts from qualified, budget-ready U.S. buyer cohorts.
- Validating realistic 3-year Serviceable Obtainable Market (SOM) before expanding U.S. sales capacity or R&D investment.
- Eliminating double-counting across adjacent B2B software, industrial automation, semiconductor, or healthcare sub-segments.
- Stress-testing management growth assumptions during commercial due diligence with Base, Upside, and Downside scenario drivers.
Illustrative Deliverable Excerpt: Reconciled U.S. TAM / SAM / SOM Waterfall by Buyer Tier
Illustrative structure showing how Aureta Intelligence reconciles unqualified universe figures down to obtainable 3-year revenue capture.
| Model Layer | Scope Definition | Qualified U.S. Accounts | Weighted Net ACV / Unit Rev | 2026 U.S. Value ($B) | 2031 Base Forecast ($B) |
|---|---|---|---|---|---|
| Unadjusted Category Universe | All U.S. firms in target NAICS codes ($10M+ rev) | 163,800 | $45,200 (List) | $7.40B | $13.10B |
| Total Addressable Market (TAM) | De-duplicated category demand at realized net tier pricing | 112,400 | $48,500 (Net) | $5.45B | $9.85B |
| Serviceable Addressable Market (SAM) | Accounts matching technical, compliance & integration scope | 38,231 | $72,093 (Net) | $2.76B | $5.74B |
| Serviceable Obtainable Market (SOM) | 3-year contestable renewal & whitespace capture corridor | 1,650–2,200 | $68,000–$75,000 | $0.12B | $0.34B |